A California judge fined R.J. Reynolds $20 million for advertising that he said targeted teens.
''Over time, one of two things is going to happen,'' Sugarman said. ''One, they're going to reach a reasonable standard around the country.'' Or, he said, there could be a ''splintering'' of opinion. ''It's not beyond the realm of possibility that as a practical matter you'll have different standards in different places,'' he said.You don't say.