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Who said it first?

With regard to the Fox lawsuit against Al Franken, I've heard several pundits comment about the general absurdity of being allowed to trademark a common phrase like "fair and balanced." So here's a question: is the phrase "fair and balanced" really a common phrase, or do we just think it's common because of Fox? Were people regularly using the phrase before Fox adopted it?


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When did Fox begin using it? I did a search for "fair and balanced" on the news archive that my office uses (which is primarily financial publications), and there were 281 articles using the term in 1990 and 1991.


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